We Live In A Post-Hipster World

7 Sep

The motivations and aspirations of your youngest employees may seem foreign to you. Make sure you understand them and do not assume what is important to you is important to them. And don’t forget – they have a lot of things they can teach you, too.

Introducing the term “yuccie“.  Post-hipster … but not a yuppie.

Yuccies are the cultural offspring of yuppies and hipsters.We’re intent on being successful like yuppies and creative like hipsters. We define ourselves by our purchases, just like both cohorts, sure. But not by price or taste level; we identify by price and taste level: $80 sweatpants, $16 six-packs of craft beer, trips to Charleston, Austin and Portland. How much it costs (high or low) is immaterial if the material bought validates our intellect.

If you understand what motvates your employees then you can help them get what they want and need to everyone’s mutual benefit.  As Mr. Covey taught us all: think win-win.